Agreement on the Processing of Personal Data and Information on Personal Data Processing

Basic Summary

We are Coleman & Jones Ltd, operating online as Applied Horsemanship, based at Rignall Farm Barns, Towcester NN12 8PA, registered company number: 08830946.

We operate the online learning platform on the website appliedhorsemanship.com.

We process certain personal data for the provision of our services, the sale of goods, and the operation of our website.

The processing of personal data is governed, in particular, by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) (“GDPR”).

I. Processing of Personal Data

A. Processing of Personal Data When Using the Contact Form

If you request our products, we will process your contact details, which you provide to us, primarily via the contact form. This includes your email address, telephone number, information about the goods, and other details you submit through the form.

For what reason?
We will contact you for further discussions regarding the online or physical goods.

What is the legal basis for this?
This is processing based on Article 6(1)(b) of the GDPR – negotiation of a contract or implementation of measures prior to concluding the contract at your request.

How long will we process your personal data?
If no cooperation arises between us, we will retain your data only for the period permitted or required by the applicable laws of the United Kingdom, including those governing Great Britain, Northern Ireland, and Wales.

B. Processing of Personal Data When Purchasing

If you purchase from us, we will process the data you provide. This primarily includes billing information: name, surname, delivery address, telephone number, bank details, IP address, and cookies.

For what reason?
We need to process your personal data to fulfil our contract, such as delivering goods to you. We will also use your contact details to communicate with you regarding the status of your order, or to handle complaints and enquiries.

We also process your personal data to meet legal obligations (primarily for accounting and tax purposes, or to manage complaints).

What is the legal basis for this?
This is based on Article 6(1)(b) of the GDPR – performance of a contract, and Article 6(1)(c) – compliance with a legal obligation.

How long will we process your personal data?
We will process your data during the period of service provision and for 10 years following the last provision of such service or delivery of goods.

C. Newsletters (Commercial Communications)

If you are a customer and have not opted out, we may use your email address to send you news and updates.

What is the legal basis for this?
Section 7(3) of the Privacy and Electronic Communications (EC Directive) Regulations 2003 allows us to do this unless you have opted out.

How long will we process your personal data?
We will retain your data for 3 years from your last purchase. You may unsubscribe at any time by contacting us at: info@appliedhorsemanship.com.

II. Who Will Receive Your Data?

Your data will remain with us. However, some companies or individuals may have access to your data because they assist us in operating our online learning platform. These include:

We only process personal data within the territory of the European Union.

III. Additional Information

We do not have a data protection officer in our company.

We do not engage in automated decision-making or profiling.

If you have any questions about how your personal information is handled, please contact us at: info@appliedhorsemanship.com.

IV. Use of Cookies

Cookies are small text files downloaded to your device when you visit our website. They are sent back to the website or another site that recognises them on subsequent visits.

Cookies serve various functions, such as enabling efficient website navigation, remembering your preferences, and improving your user experience. They may also be used to display more relevant advertisements based on your interests and online behaviour.

We use the following types of cookies on our website:

You can find more information about cookies and view their current list through your internet browser’s Developer Tools section.

Consent may be given via a checkbox in the cookie bar. You can also reject cookies or manage them through your browser settings.

V. Your Rights Regarding Personal Data

Under the GDPR, you have the right to contact us and request information about how we process your personal data. You may request access to this data, ask for it to be updated or corrected, request restrictions on processing, or receive a copy of the data. You can also request data deletion in certain cases and have the right to data portability. You may object to processing based on legitimate interest.

If you believe we are handling your data improperly, you have the right to file a complaint with the Information Commissioner’s Office (ICO) or seek legal recourse.

These terms are effective from 21 October 2024.